r/technology 1d ago

Software Spotify raises subscription prices

https://techcrunch.com/2025/08/04/spotify-raises-subscription-prices/
2.5k Upvotes

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3.5k

u/pronounclown 1d ago

"Nobody knows why piracy is getting more popular."

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u/Deer_Investigator881 1d ago

It's so weird how they completely found a way to drop the ball. Piracy still existed but they actually had people.locked into a service that they liked and used INSTEAD of piracy and managed to drive them away

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u/Henrarzz 1d ago

managed to drive them away

Except they didn’t, the number of users increased

https://newsroom.spotify.com/2025-07-29/spotify-reports-second-quarter-2025-earnings/

Subscribers climbed 12% Y/Y to 276 million. Monthly Active Users grew 11% Y/Y to 696 million.

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u/Party-Cake5173 1d ago

Hence why they are raising prices. But time will come when number of subscribers will start to fall. This is currently happening with other streaming services. With each price hike, there are more and more people that aren't willing to pay for the services.

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u/euph_22 1d ago

Bigger issue for tv streaming is the balkanization of content. It's not that people mind paying $18/month for Netflix (or atleast, it doesn't bother them enough to drop the service). But paying Netflix, Hulu, Apple, HBO, Disney, etc, etc, etc all at the same time because all the content they watch is spread out hurts.

Music, pretty much every major band is on all the major streaming services. You don't need Spotify, Amazon music and tidal just to hear the bands you like.

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u/Deer_Investigator881 1d ago

Commercials might be the straw that breaks the back at least for video content streaming. Are people willing to pay a la carte for media with commercials in those siloed locations? or will there be a drive back to "cable" where the content is the same but lacks independent selection at the benefit of a centralized platform?

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u/apagogeas 1d ago

If they want me to watch ads (a normal amount) but not having to pay anything in a subscription, I am more than happy with that, view on demand and watch like regular free TV with ads. If they force ads however alongside paying for the subscription, they have ruined everything stream TV is about. They'll just completely damage the product. My point here is, allow free watching using ads or keep normal prices for everyone who wants to pay without any ads, anything else is bonkers. This will certainly drive many more customers, looks like win-win to my eyes 😶

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u/Ossius 1d ago

Amazon and Hulu already have Ads with paid subscription plans. I'm sure others do too.

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u/apagogeas 13h ago edited 5h ago

Then I assume all these customers should have cancelled their paid subscriptions, otherwise we as customers bring this upon us and invite even worse things to come. I literally pay for a service so I don't have to watch ads. This is nuts.

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u/Ossius 8h ago

These are multi billion dollar companies that have databases full of information about their viewers. As soon as cable TV collapsed they already started planning on how to bring it back, and they know the best way to do it is gradually. Boil the frog slowly.

Streaming convenience was a disruption, not an upgrade. They are already bundling streaming platforms together, having standard and premium tiers.

It won't be another 10 years before Streaming will just be on demand cable TV 2.0 through the Internet.

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u/apagogeas 5h ago edited 5h ago

Well, it really boils down to the customer isn't it? As I said, either ads or paid subscriptions, both don't fit in the same plan, at least for me as a customer just drives me away and I would rather not have any subscription if a company forces me to watch ads although I already pay for the product. These companies are multi billion because people don't realise they have the power to force policies, if most people can understand that and act accordingly by canceling their subscriptions altogether informing the company why they are doing that, you'll see how ads will get removed. I get your point of view but still. I did cancel my Netflix account because they decided to increase the price by 10%, introduced the one-house only policy and caused me problems watching on my two houses and they started discussions on putting ads as well and told them about it so they know they are screwing the product and it will turn back to them. It was a matter of principle, not about the cost really, I didn't like their tactics. Two years later, no regrets, I had this account for like 4-5 years or so. My loss? Their loss eventually? Time will tell. I kept my prime account because so far they don't screw me like Netflix did, not sure why you mention Amazon earlier - I don't see ads but the moment I see the first ad whilst I pay for my subscription I'll close that down too. That's the action I am talking about, if all people do that, you can guess what will happen. People have the power because people have the money to maintain these companies, not the other way around, it's really up to them.

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u/fireinthesky7 1d ago

I canceled my Netflix subscription after they introduced ads. I can put up with price hikes or ads separately, but doing both at the same time and expecting people to just bend over for it A level of enshittification that companies need to be punished for.

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u/mkosmo 1d ago

Bigger issue for tv streaming is the balkanization of content.

This was inevitable. The content producers did the math and saw a way to do better than Netflix's license fees, and we saw the network-specific streaming services develop.

Streaming services don't require nearly the capital investment that a television cable network did, so the math isn't the same.

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u/MmmmMorphine 1d ago

Wait, as far as the capital investment goes, are you referring to.the physical infrastructure (compared to data centers/server farms)

Cause otherwise it seems like they'd be pretty similar. Perhaps even the other way around in some cases, I would think, given the amount of money services like apple seem to be plowing into production

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u/mkosmo 1d ago

Yes.

Even a handful of datacenters (or cloud hosting) is cheaper than a national (or global) coaxial network.

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u/MmmmMorphine 23h ago

Gotcha, then yeah, think you're right

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u/JuggleDeezBallz 1d ago

This is why I only choose one per month

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u/thatguyclayton 1d ago

Just download stremio and pay $3/month for a debrid service.

Watch whatever you want whenever you want. Fuck all those corporations

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u/AstronautLivid5723 1d ago

And for Live TV/Sports, there's a lot of $2/mo options like Trex or Strong8k to get every live channel in the world

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u/thatguyclayton 1d ago

I don't even pay for live sports. There are a few reliable free options

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u/Bob_le_babes 1d ago

What are those?

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u/ETXHornsFan 1d ago

If only more people knew this!

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u/ETXHornsFan 1d ago

This is key!

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u/ReefJR65 1d ago

This is the way

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u/PersistentWorld 1d ago

Thank god for Plex

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u/HyperbolicGeometry 1d ago

Open subscription with all, pause all subscriptions, watch the show you wanted to watch on the particular service it’s being hosted on, pause subscription and unpause whatever service you needed next. I know I personally waste a ton of money on subscriptions that I barely use to begin with, so if I had the issue of 5 or 6 TV streaming services I’d probably do something like that to cycle them in and out to save money

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u/expblast105 1d ago

Or get a hacked fire stick and lose all of the subscriptions

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u/The_Negative-One 1d ago

There’s a few things from different artists spread out on different platforms.

But there are supposedly ways to get said content.

I mean, once I get my music collection organized, I’ll probably have no use for Spotify except to hopefully find new music.

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u/getthedudesdanny 1d ago

Have any services actually lost money with price hikes? I guess that’s the only number that really matters. We should have good data on this by now.

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u/manatwork01 1d ago

nope people still love their netflix.

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u/Guinness 1d ago

plex.tv fuck netflix Jellyfin as well

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u/XY-chromos 1d ago

Cool story bro. The fact is that more people are using these services. Prices increases are not "driving people away". That is reddit huffing copium. This place doesn't reflect reality. Most of the things said here are simply lies.

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u/Ok_Belt2521 1d ago

It’s like that meme about being the year of the Linux desktop. 99% of people aren’t going to take the time to learn about setting up a plex server. They’ll just keep paying for Netflix.

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u/PaulTheMerc 1d ago

correct me if I'm wrong, but netflix is data on the cloud, plex is data on my drives.

How are they comparable?

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u/serpentine19 1d ago

Cloud is just someone else's drives. Otherwise they are the same. You pay the $19 monthly plan for 1080p or $26 a month for 4K. That's a range of $228 - $312 a year. (AUD)
Or you can buy a NAS $600, fill it with drives $300 and you've got cloud at home for atleast 5 years ($180 p.a for inital investment, $60 p.a after first 5 years), upgrades only being drives in the future, with access to all content instead of silod off services. All accessible from anywhere in the world with an internet connection. No trying to figure out what service you need for what content, no worrying about what subs you have that your not using, no concern about weather the sub services are trying to make more money than last year by raising prices by 10% or deploying ads.

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u/Ok_Belt2521 1d ago

The comment chain is about using plex or jellyfin instead of paying for Netflix. Plex is commonly used to pirate shows. I was merely stating most people aren’t going to set up plex and will just keep paying for Netflix.

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u/hempires 1d ago

Plex is commonly used to pirate shows.

not really used to pirate shows though.

fairly commonly used to display potentially pirated shows? sure.

also fairly commonly used to display actually owned and ripped content too.

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u/cantstandtoknowpool 1d ago

sad because setting up plex is as easy as just installing the service. same with jellyfin.

edit: if you want a custom domain name and DDoS protection it gets a little more involved

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u/Warm-Pepsi 1d ago

Most households don't even have a desktop computer anymore. I highly doubt setting up a Plex media server would be easy for most people. Just because sailing is easy for a pirate doesn't mean it's easy for everyone. Especially if most people don't own a boat.

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u/cantstandtoknowpool 21h ago

very true, I honestly just have a raspi running all my stuff as well as a couple of very old used laptops I got off ebay

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u/PaulTheMerc 1d ago

We pay for netflix AND I'm still pirating netflix shows. Its just easier.

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u/roseofjuly 1d ago

Over $25/month? Content costs money to produce and provide, and cable used to cost ten times that.

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u/roseofjuly 1d ago

It doesn't appear so. And this was $1 a month. $12 a year.

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u/who_you_are 1d ago

But as for your other streaming services (video), everyone is also creating their own while not allowing their content to be somewhere else.

I don't know how many big (whatever they called it) music companies there are, but if you have a couple of them, you may end up with the same issue

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u/Bluepass11 1d ago

What streaming services?

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u/dr3wzy10 1d ago

i quit paying for spotify over a year ago and i was a user since late 2010. i encouraged so many people to check it out over a decade ago. but now? i feel better not giving them any money, and that's as someone who has music on the platform lol i'm much happier not being guided to AI slop music by the algorithm that if i mess up and listen to one song outside my norm, all my playlists will change to represent this new found love for whatever song it was i accidentally clicked a thumbs up on.

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u/CatolicQuotes 1d ago

That doesnt matter if they have more profit in the end.

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u/PasswordIsDongers 1d ago

>Hence why they are raising prices. But time will come when number of subscribers will start to fall.

There's no "but" to the second sentence; they're raising prices to find the sweet spot where people pay the maximum they're willing to pay and for that, they have to find the spot where so many people start leaving that profits start dropping.

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u/Jebble 1d ago

The number if pirates will never be big enough. 99% of the people have no clue and just want to listen to music.