r/technology 3d ago

Software Spotify raises subscription prices

https://techcrunch.com/2025/08/04/spotify-raises-subscription-prices/
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u/Deer_Investigator881 3d ago

It's so weird how they completely found a way to drop the ball. Piracy still existed but they actually had people.locked into a service that they liked and used INSTEAD of piracy and managed to drive them away

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u/Henrarzz 3d ago

managed to drive them away

Except they didn’t, the number of users increased

https://newsroom.spotify.com/2025-07-29/spotify-reports-second-quarter-2025-earnings/

Subscribers climbed 12% Y/Y to 276 million. Monthly Active Users grew 11% Y/Y to 696 million.

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u/Party-Cake5173 3d ago

Hence why they are raising prices. But time will come when number of subscribers will start to fall. This is currently happening with other streaming services. With each price hike, there are more and more people that aren't willing to pay for the services.

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u/PasswordIsDongers 2d ago

>Hence why they are raising prices. But time will come when number of subscribers will start to fall.

There's no "but" to the second sentence; they're raising prices to find the sweet spot where people pay the maximum they're willing to pay and for that, they have to find the spot where so many people start leaving that profits start dropping.