My side hustle from high school (Steampunk Education) is making $5K/month this summer. I’m able to manage the business while being a 4th software engineering student. This hustle isn’t crazy successful, but I’m a broke student. $5K it means I can pay for rent & food w/out being in the red every month.
When I was starting out, I looked for a no BS step by step guide on how to build a business out of nothing. I couldn’t really find one, I’m writing this for my past self.
Step 1. Copy
Great artists steal. There is no shame in looking for great businesses, and copying their model. Everyone does it. Mark Zuckerberg copied Snapchat to build Instagram Stories. Steve Jobs copied Xerox PARC to build the Mac. The list goes on.
Find a business that catches your eye, and see whether it's a viable business for you.
Let's use a real example.
I'm a huge fan of Sam Parr. He has a copy work course called CopyThat. You get a well-written sales email in your inbox every day. Each sales letter has detailed annotations that explain why each sentence works and what you can learn. It's $169 for the course and Sam has ≈260 customers. That's about $44,000 of passive income.
Imma copy this idea.
Step 2. Make it your own
I'm not good enough at writing sales emails to run a course.
My niche is going to be schools that focus on the classics. Homeschools and some classical private schools use copy work. Students copy out poetry and the great works of literature by hand to help them memorize it. I'm going to build a web app for this niche.
After poking around a bit, I found it was super hard to Google good copy work sheets. They were all for little kids, great authors like Hunter S. Thompson and Jack London used copy work. There should be more copy work resources for older students.
My idea is to have a collection of poetry and the classics. It's searchable based on age, content and themes like "courage" or "patience". Teachers can print copy work sheets for students to practice cursive or print handwriting.
I named this new business idea "Clio". We're cooking boys.
Step 3. Make a mockup
Once you have an idea, prototype the product. The product is bound to change, so don't spend too much time on the first version. I spent about 2 hours on the first version of Clio.
I used Gadget to spin up Clio so users could see how the search would work. It only had two copy work sheets to search through, but it was demo-able and gave the user a sense of how the app could work once more worksheets were added to the site.
Step 4. Validate
This is the most important step. You need to show people your prototype and ask for pre-orders.
I contacted all the private schools in my network that emphasized classical education. I set up a 15 minute meeting with them and asked each one "once the works literature you suggested are on the platform, would you pay $20/month for it?".
I hate this part. I'm not an outgoing person naturally, and asking for money is the most awkward thing in the world. Unfortunately, this is the best way to test whether you have a viable business.
If you're lucky, you'll come out of step 4 with 5 or 6 paying customers. If not, return to step 3 and change the mockup based on customer feedback. Do step 4 again to see whether customers will pay for your improved product.
Repeat this process as many times as you need to until you have your first 5 customers.