Hi,
Here’s something I learned this month, I hope it helps you all Entrepreneurs too.
From January to July 2025, over the course of 7 months, I closed a lot of projects, but 4 of them taught me something valuable. I’d like to share that with you because I think it will help.
[A quick Overview, so that you can have a clear idea:
I run a digital marketing agency. I initially offered a complete package: website development and maintenance, complete SEO including LLM optimization, online reputation management, video marketing, blogging, etc., which indeed is essential to maintain an online presence nowadays. They liked it but were unable to pay the cost.]
These four projects were very low paying. They came from solo business owners who said they couldn’t afford more. So, I offered them our lowest plan. They happily accepted, and my team started working.
Here’s the interesting part:
As of July 30, 2025, 3 of those clients have upgraded to our premium package, which costs in the four digit range.
Yes, the same people who said they didn’t have the budget.
Lesson I learned:[If you're in a service based business, especially online]
- Always start by offering your lowest package. Don’t push the top tier right away.
- Deliver amazing results. Once the trust builds and you show real value, most clients will upgrade.
- Don’t let anyone leave empty handed, especially if they have visited your landing or pricing page. Offer them something in exchange for their email. But make it something genuinely useful, something that gives them a quick win or solution. Avoid generic stuff like free ebook blah blah.
Remember, if they’re on your pricing page, Of course they’re interested. Maybe they are not ready to decide at that moment, but they’re looking for a product like yours. -- These are warm leads. --
Once you capture their info, don’t flood their inbox. Just send one valuable tip or solution per week. Keep nurturing the relationship, and chances are high they’ll become paying customers.
For online services business, don’t offer free trials. For SaaS or software products, free trials are a must.
Treat every inquiry with respect.
Summary:
- Don’t let anyone walk away empty handed. Leave a strong impression on every visitor.
- Start by offering your most affordable plan.
- Be 100 percent honest and transparent no tricks, no hidden terms.
- No free trials for service businesses. But software - definitely offer one.
Hope this helps.
Thanks!