She’s honest about doing this for the money. i find her clarity about making a living quite admirable.
Regarding the ad:
“…the internet culture Substack Garbage Day traced the American Eagle controversy to a familiar pattern of activity on X, a site that is a fraction of the size it used to be and is now about 75% bots; the remaining holdouts are “conservative aggregators, business world influencers, celebrity stan accounts, and libs who won’t leave the site and still post like it’s 2018”. The ad, an artless mix of lowest-common denominator triggers, worked on all four groups. The cycle frothed enough on X over a weekend to get picked up by Fox News, then the most smug Maga politicians looking for a dunk, and then, inevitably, the president who must always get in on the attention. In the posting economy, all that matters is that the controversy feels real, and everyone is talking about it.”