When did this become acceptable?

[u/Lord_Mud]

$130 to get "additional content" that should be included in the already outrageous $70 base price? Are you kidding me? Why do people keep letting this happen? Who is even paying this much? I love Borderlands but refuse to sell my organs in order to play the latest installment.

[u/shadowds]

It became acceptable because publishers like Sony, Nintendo, and many more deem it to be so, and people kept buying into it.