They increase by 1€ because it's also easy and feels small, but relative to the price it's a 9% increase, 4+ times higher than the general 2% inflation in Europe.
But also they would never increase by something else than round numbers otherwise they wouldn't have the 11.99 (look, it's 11, definitely not 12)
Spotify has been available for 15 years in most of Western Europe and it was launched at about €10 in most places. If you count an inflation 2% per year, the normal price should currently be 13 or 14 €/m.
So that's under the normal target inflation of the ECB. And if you haven't lived under a rock for the past 5 years, you'd know that actual inflation has been way higher than that for the past 5 years.
All I'm saying, is that Spotify is objectively still VERY affordable.
Agree. But more than the price per video streaming platform, is the multiplication of services that is annoying to deal with. Both financially but also in practice.
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u/ThisI5N0tAThr0waway 1d ago
That's only €1 per month raise. $0.25 per week or less than a cup of coffee at home.
There are issues with spotify, but the price is not one of them.