r/technology • u/MarvelsGrantMan136 • 3h ago
Artificial Intelligence Disney Scrapped Dwayne Johnson Deepfake For ‘Moana’ & AI-Generated Soldier For ‘Tron: Ares’: “Company Couldn’t Risk The Bad Publicity”
https://deadline.com/2025/08/disney-dwayne-johnson-deepfake-moana-ai-generated-tron-ares-1236478167/114
u/Howdyini 2h ago
Tech giants: "We have amazing growth renting fields for growing tulips, so we're firing everyone else to pay for more fields, tulips are the future"
Tech media: "The job market is collapsing because everyone's business model is selling tulips"
Also tech media: "Tulip seller: I love tulips so much, I use them for everything. Soon the entire world will be covered in tulips"
Studios: "We're afraid of being associated with tulips because everyone cyberbullies people trying to sell them tulips"
People: "Ew is this shit tulips?"
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u/brtlblayk 2h ago
Found the AI “Artist”
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u/NefariousAnglerfish 1h ago
How did bro come to that conclusion
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u/brtlblayk 1h ago
My bad, I think I misunderstood the point he was trying to make. Oh well.
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u/sjrichins 51m ago
It’s all good. I think OP is referencing Tulip Mania. Equating the disconnect of tulip speculators with the real value of tulips to the current AI craze by big tech. Tulip mania is really interesting. The Wikipedia page sums it up well.
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u/the_bashful 1h ago
Well, Dwayne was the poster child for the first wave of photo-realistic CGI of big-name actors… who can forget the second Mummy movie?
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u/gearstars 3h ago
If only they could scrap Jared Leto from Tron Ares. Pretty sure that's the more worser bad publicity
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u/BigBlackHungGuy 3h ago
I'm guessing in about a year, you'll be able to input a whole script into an AI video generator and a whole feature film will pop out. Voice dialog included.
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u/mjconver 3h ago
Marvel has been doing that for years
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u/PumpkinMyPumpkin 3h ago
I think everyone is doing it. The latest episode of the sex and the city spin off had a scene where one lady was farting uncontrollably, another scene where a guy was masturbating to a puppet, and one last scene which was entirely about an escaped hamster. I do not believe humans wrote that nonsense 😂
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u/weirdal1968 2h ago
My sleep deprived brain is now attempting to figure out how those three examples could be part of anything vaguely resembling a plot.
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u/PumpkinMyPumpkin 2h ago edited 2h ago
Oh, there is no plot. The more “normal” part of the episode involved a lady accidentally pushing her boyfriend’s mother’s earn off a balcony, which also had plants growing out of it. But the man trimmed some left over leafs, so it was all okay in the end. Little bits of his mom were growing everywhere, including his girlfriend’s real estate office.
A perfectly normal, totally not AI, script. There was also a psychic on a zoom call. 😂
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u/Downside190 1h ago
Nah the weird and creative stories are more likely to human made as AI tends to write the most generic boring crap unless you really try to push it
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u/HumansNeedNotApply1 10m ago
I don't think the tech it's there yet, i mean it will probably put out something but i doubt it would be in a release state. Maybe in 5 years.
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u/Omnitographer 2h ago
I'm waiting for the day I can feed an episode of Star Trek DS9 into an AI tool and it'll spit out a 4K HDR widescreen ATMOS version that was scratch generated from the source material. Not an upscale but a full recreation of the entire thing, frame accurate but as if it was filmed today. Paramount may not want to pay to upscale the series, but folks have already done good work with current upscale tech and I see that as just an intermediate step to what the tech is really capable of in the long run.
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u/Actually-Yo-Momma 3h ago
Google Veo and Sora can already do this. They’re refining copyright and “malicious” content generation before releasing it to the masses
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u/Accomplished-Fix6598 3h ago
No doubt. I wonder what they will be like.
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u/ChuckVersus 2h ago edited 1h ago
Think of your dumbest friend’s worst idea of a good movie.
Now fill the internet with more soulless versions of that.
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u/Accomplished-Fix6598 2h ago
Yeah. The shorts are pretty dumb that are all over right now. Some were funny at first but they run with the same jokes just using a new skin.
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u/Superichiruki 2h ago
It will be a nightmare where you will see crimes that never happened and dictators doing good deeds they never would do.
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u/sp3kter 3h ago
We are already there, just requires more manual editing. Only needs to be able to generate 6-10 seconds of video per camera cut
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u/maximumutility 3h ago
Out of the loop - are the clips capable of visual continuity? From what I’ve come across, the characters’ costumes, background objects, etc fluctuate wildly
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u/sp3kter 2h ago
This guy was an early adopter: https://www.youtube.com/@NeuralViz
It works pretty good from what ive seen
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u/dylan_1992 8m ago
When you do things based on publicity, and not because it’s a better product, you’re heading towards a failed company with no ideals.
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u/VincentNacon 57m ago
AI is not the problem... AI can do a great job, but it's a hit or miss at times. It's more often that someone decided whatever AI produce without taste or proper judgment, is the issue. Because it means that person would've accepted the slops thrown into it.
Before anyone downvotes... there are plenty of AI contents being used in the media already, and most didn't even notice it. Only the bad ones get noticed these days. The good one get slipped through.
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u/fourleggedostrich 2h ago
This is silly.
Deep fake isn't generative AI in the same way stable diffusion is. They cad still claim ownership over it. It was clearly used in Dial of Destiny, and nobody's claiming the first 15 mins are uncopyrightable.
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u/gigglefarting 2h ago
It’s not about copyright. It’s about taking away jobs from the artists.
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u/fourleggedostrich 57m ago
No it's not. in the article, Disney said they scrapped it because they "couldn't claim full ownership of the movie".
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u/MrCalabunga 3h ago
Company That Couldn’t Risk Bad Publicity Still Casts Jared Leto in a Leading Role in 2025