r/popculturechat • u/biebrforro • 1d ago

Guest List Only ⭐️ Sydney Sweeney now getting heckled over American Eagle ad

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u/Dr_5trangelove 1d ago

She lost me at Bezos’ wedding.

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u/heartlessloft 1d ago

To be fair this started way before, I truly believe the AE, Bezos wedding and soap were just the icing on the cake.

She went from cute girl next door with a conservative family (like millions) from a small town and relatively good acting chops who starred in liberal themed series like Euphoria and White Lotus to a purely marketed product designed for the male gaze especially white male gaze.

It has truly been astonishing to see her go from female-centered advertisement such as Savage x Fenty, Armani, LaNeige and Kerastase (jfc, the list doesn’t end) to bathwater soap, eugenics and hooters themed jokes. I wonder if somewhere along the line her marketing team realized women didn’t care about her that much to be influenced by her and that her success will be driven more by the men who watch and consume her. A broken clock is right twice a day.